Course curriculum

This course teaches you how to effectively implement and manage a CRM designed for the channel ecosystem. You'll learn to streamline partner relationships, enhance lead tracking, automate sales processes, and generate data-driven reports to drive channel success.

    1. Setting up a Channel Friendly CRM

About this course

  • Free
  • This course will teach suppliers, partners, and channel managers how to effectively leverage CRM systems to streamline operations, manage relationships, and drive sales within the channel ecosystem. The course will cover the architecture of channel-specific CRMs, from tracking partner engagement to managing leads, opportunities, and Market Development Funds (MDF), ensuring the success of a channel-driven go-to-market strategy.

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